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While some artists mine anecdotes from their personal lives for their music, singer-songwriter Daisy Gray quite literally channels her life experiences through her melodies, lyrics, and vocals, which make her sound uniquely soulful and undeniably Gray. The 18-year-old, who rose to viral acclaim in her mid-teens by releasing cover songs to YouTube under the name Grace Vardell, has spent the past few years harnessing the emotional experiences through which she’s been and processed them through music. "For me my music is my truth; it’s like sharing parts of my diary with those who hear my songs. I turn to music like someone would turn to a best friend,” says Gray, whose real name is Daisy Grace Vardell.

The California native, who was born and raised outside of San Francisco, has collaborated with a team of producers and writers including Linda Perry (Christina Aguilera, P!nk), Kuk Harrell (Rihanna, Mary J. Blige), Clarence Coffee (Justin Bieber, Chris Brown, Selena Gomez), and the Grammy-nominated Kuya Productions, which helped launch Alessia Cara’s career.

It’s immediately evident that Gray’s songs, which she describes as “indie pop and alternative R&B,” are as personal as they come. Lead single “Saviour,” driven by her hearty, beyond-her-years vocals, is inspired by the dissolving of her romance with her first love. After reading her most recent diary in the studio, the song poured out, standing as a raw and casually beautiful remembrance of what could have been. As the lyrics and melodies unfolded, she realized then this would be the first single.

For Gray, music came naturally. At the age of six, she sat down at the piano one day and began to play. She never took lessons, but instead drove her interest in music based on feeling, crediting her synesthesia, or the sensation of seeing music as color, as her guiding light. Her home was always filled with music ranging from Tupac and Notorious BIG to Fleetwood Mac, Nirvana, and Tori Amos. When she was around 10 years old, she began writing original music, but it was her covers that brought her to broadband consciousness after her 2014 cover of Lana Del Rey’s “West Coast” when she was 14 that culled attention, racking up 2.5 million views to date.

Socials

  • 11.9 million cumulative views on Official YouTube channel
  • Almost 3 million views on cover of  "Wicked Game"
  • Over 1 million views on first original release "Saviour" 
  • 89.7K Subscribers on YouTube
  • 500K+ cumulative streams on Spotify
  • 33K Instagram followers
  • 51K Facebook followers

Press & Highlights

  • Recently released original song and video for "Saviour" with an exclusive premiere on V Magazine
  • "Saviour (acoustic)" featured on Spotify's playlist NEW MUSIC FRIDAY with over 2.7 million followers.
  • Rising Star feature on Pop Dust
  • "Saviour" video featured on Celebrity Pulse
  • Forthcoming EP produced by Kuya Productions (Alessia Cara) 
  • Signed with Wilhelmina Models
  • Face of the upcoming brand Bereshift. Recently performed and walked in their show at NYFW and shot their upcoming lookbook

LISTEN

Newest Release featured on New Music Friday:

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Contact

PUBLICITY - JPLA Media

Juliana Plotkin

MANAGEMENT - Faction Entertainment

Tommy Vardell Rico Csabai |Noelle Campbell

RECORD LABEL - The Velvet Tree

Tommy Vardell